Video Production

Supercharge Your Marketing With Video

Adding video into your marketing media mix can have a dramatic impact on results. Consider these stats:

• 69% of users generated more leads with the help of video content, and 54% of users increased their sales.
• Marketers who use video grow revenue 49% faster than non-video users.
• 78% of online marketers claimed that, thanks to videos, the average time spent on their website increased significantly.
• 70% of marketing pros report that video converts better than any other medium.
• For 2019, 93% of online marketers consider video creation a priority.
• 5 billion videos are viewed on YouTube every day.
• 1/3 of the people on the Internet are YouTube users.
• 100 million hours of video are watched on Facebook each day.
• 90% of viewers say that product videos are helpful in the decision process

High Caliber creates videos for IT service providers that explain, educate, engage, entertain and, ultimately, drive results and profits.

Need a video that explains the benefits of your new cyber security service offering?

Or maybe something that illustrates the difference between your Silver, Gold and Platinum managed service plans?

How about video-based technology that will improve engagement on your web site and generate more leads and sales?

We can create videos for you that will help you build your marketing list, qualify new prospects and grow your business.

High Caliber takes a consultative approach to effective video production. We start by consulting with you to determine what your objectives and preferences are.  We then work with you on a message, followed by a quick prototype. Together, we then go through a “design spiral”, going back and forth until we arrive at a product that meets your objectives.

Creating videos that will increase your suspect-prospect-client conversions is a complex process, especially for IT service providers. Business owners just want their organizations to run like a watch. They don’t want to hear technical jargon. But the services you offer that can make this happen are very technical. Carefully crafted videos that focus on the benefits of these complex services without trivializing them is the most effective way to turn website tire-kickers into qualified leads… and long-term customers.

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In addition to “explainer” videos, we can use visual digital media to increase online engagement and get site visitors to heed a call to action. Driving people to your digital content is all for naught if you can’t get these people to sign up for a newsletter, request a free cyber security assessment, or register for a webinar. Our videos will maximize the return you get on your online advertising expenditures.

With over 36 years of experience in the IT business, we have the unique ability to deliver videos that will become a strategic part of your marketing toolkit for years to come.

High Caliber can also create videos for you that are to designed for training, instruction and other distance learning purposes. These can be used to reduce calls to your help desk for routine procedures, to policy-related content (think cyber security and human resources applications), as well as to populate full blown learning management systems used in distance learning applications.

Examples:

Let’s look at some of the many ways you can use video to increase sales, reduce costs and educate the people you provide IT services to.

Explainer videos

Explaining why a prospect should hire you to take over all or a part of their IT functions is not easy. You need to convey to your potential client:

• The benefits gained by hiring your firm over their existing MSP or in-house IT staff.
• The value of some of your more unique (and complex) service offerings like vulnerability scanning, virtual CIO, public/private cloud, hardware-as-a-service, etc.
• What sets you apart from the competition. (Your Unique Selling Proposition.)
• Why they should trust you.

An explainer is a short animated video that focuses on explaining an idea in a simple, engaging and compelling way.  This is accomplished by using a clear and concise language; appealing and attractive visuals that quickly grab the viewer’s attention.

For example, you could post a video on your website that explains why your cloud-based backup/recovery solution can minimize downtime. Or one that explains the thinking behind each of your different managed service plans. Many of the example videos below are explainer videos.

What better way to convey the value of your most complex services to your prospects than with video?

MANAGED SERVICES

The video below illustrates the use of a 3D Avatar presenter and text-to-speech voice over.

Below is a quick promo for Managed Services:

cybersecurity

This video is for a firewall-as-a-service offering and uses a human spokesperson to narrate the video. Also note the use of the cell phone frame around the video.

 

Classic service explainer video with a live spokesperson.

The key to converting web site visitors into leads is to engage them, keep them on your site as long as possible, and ultimately get them to heed a call to action. This is exactly what conversational marketing videos are designed to do. These types of videos are ideal for selling cyber security-related services. The next texting video uses a technique called video-in-video to improve engagement.

Videos (if done well) are more engaging than text or images. They can contain forms that viewers can fill out (name, email address, etc.), or even a survey or a poll that allows you to collect information about them.

Marketing videos help you build your marketing list and generate pre-qualified leads. It is safe to say that engagement increases dramatically with video which, in turn, leads to new prospects and increased sales.

Explainer Video Suitable For YouTube Ad

Explainer Video Suitable For YouTube Ad

Explainer Video Suitable For YouTube Ad

Cloud computing

What exactly is “The Cloud” and why should a business want to move to it? This video explains it all…

Co-managed services

Doodle videos are ideal when you are trying to explain a complex service offering like Co-managed IT services.

Conversational texting videos are great when you want to tell a story, as in this one designed to sell the benefits of co-managed services.

 

Video Designed To Resemble a Text Message Conversation (no border) 

In this next co-managed services video, note the use of video-in-video to make it come alive.

disaster recovery

Explainer videos can also be used to educate your existing customers. Imagine how much less time your help desk would spend walking your customers through basic procedures like how to report spam, reset their passwords or how to access the VPN if you had a video walking them through these common procedures. Imagine how happy your customers will be when they find out that they can get easy-to-understand self-help any time of the day or night.

COMPLIANCE-AS-A-SERVICE

In this video, the details of a compliance-as-a-service offering are told from the business owner’s perspective.

Chat bot lead generators

3D Chat Agents give you your own AI-powered personal assistant who’s always on the job. It can reach out, connect and interact with your site visitors in ways that they never could before. Boost engagement, reduce bounce rates, get more leads into your sales funnel, and most importantly, earn more profit.

With our cutting-edge 3D avatar animation, as well as our dynamic, life-like text-to-speech and lip-sync technology, we can easily create a custom branded avatar chat agent and intelligent chat script for you. These can be used to greet site visitors, engage them, provide them with information, and get them to provide you with capturable information.

For example, you could offer a free network assessment and ask the person for their name, email address, number of employees and number of servers so you can follow up intelligently. No landing page or opt-in forms needed!

Chat scripts can be complex, including branches based on how the visitor answers questions posed to them. You can even get site visitors to take a quick survey designed to provide you with some qualifying information.

If you can get more engagement from your visitors, and guide them to take actions toward your desired ultimate goal, then you can only get better results than you’re getting now!

Conversational Marketing – Chat Agents

• Interact with visitors get them to opt-in to a prospect list.
• Offer free cyber security assessments, promote new managed service offerings, and free trials of your spam/web filtering services.
• Take appointments via your website or mobile app – saving you and your staff work and time on the phone!
• Invite visitors to make a reservation for a webinar, lunch-and-learn or some other event.
• Get visitors to leave a voice message right from your chat script.
• Ask questions, and then guide your casual visitors to heed a call to action.
• Offer visitors an incentive to get them to opt-in to your marketing list. You can then follow-up later with emails to close the sale and/or promote other related offers.
• Get more conversions faster, so you can increase sales and revenue

Conversational Marketing – Chat Agents

INSTAGRAM hashtag optimization

Instagram can be a very effective way to get your message heard for some IT services.  The secret to success on Instagram is engagement.  Its clear that if you want to skyrocket engagement you must use the correct hashtags and engage with your constituents.   

But spending time doing the right research is very tedious, and time consuming. That’s where we come in.  Let High Caliber Videos scan and analyze the best and relevant hashtags in your niche.  We do all the research for you to insure that you get the best hashtags and maximum engagement. We then email you the best ones weekly or even daily, whatever you prefer, so you always have the latest ones.

If you would like a free quotation, get in touch with us today.  Instagram is one of the most popular and fastest growing social media networks online.  High Caliber Videos can make it work for you.

instructional videos

Getting tired of explaining to your clients how to reset a certain password, log onto their VPN, or not click links in funny looking emails? You can certainly create written documentation explaining how to perform common tasks and procedures, but it is hard these days to get people to read anything.

Of course a picture is worth a thousand words but a video is worth a thousand pictures. Wouldn’t it make more sense to create a video recording of your screen as you perform (and narrate) the procedure? You could then brand these videos, post them on a LMS (Learning Management System), web portal or YouTube, and allow your clients to view them so they can self-educate.

Videos can also be used to educate your employees as you bring new ones on-board. Not only can they be used for IT-related procedures, they can also be used to educate them on basic company policies, HR-related matters and customer service practices.

interactive videos

Clickable videos that allow the viewer to take different paths through a video. Ideal when your audience has slightly different needs and you want to tailor the content to each subgroup.

The video above explains the benefits of interactive videos in generic terms.

Watch the above video until the end and then click on the hotspots to explore the various benefits.

CONVERSATIONAL MARKETING

The key to converting web site visitors into leads is to engage them, keep them on your site as long as possible, and ultimately get them to heed a call to action. This is exactly what conversational marketing videos and chat bots are designed to do.

Conversational marketing is the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations and other forms of client/customer interaction. It builds relationships and creates authentic experiences with customers.

Conversational videos (if done well) are more engaging than text or images. Imagine if you could add a video to your site that contained a form that captured a visitor’s email address? Or to a survey or a poll that allowed you to collect information about them? How about a video that looked like a live text message thread that actually tells an engaging story about your services in a scripted, back-and-forth conversation? Or one that had clickable hot spots that allowed the visitor to interact with objects contained in the video?
These are all examples of conversational marketing media.

High Caliber can also deploy 3D Chat Agents on your website with custom chat scripts. These AI-powered personal assistants can reach out, connect and interact with your site visitors in ways that they never could before. Boost engagement, reduce bounce rates, get more leads into your sales funnel, and most importantly, earn more profit with a 3D Chat Agent.

Let High Caliber produce something for you that will help you stand out from your competition and drive conversions on your website.

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miscellaneous examples

Store Promo Using Text-To-Speech Voice Over

Example of the use of video-in-video

 

 

Video illustrating how clickable in-video “hotspots” can be used on eCommerce sites.