Five years ago, we decided that we needed a video to describe a very complex firewall-as-a-service offering. We couldn’t find a video production shop that had a clue about technology and after a couple of false starts, we decided to do it ourselves. We invested a fair amount into video creation tools and training. Spent a lot of time writing scripts and honing our skills. When we were done, we had several videos that helped us generate leads and drive sales.
We then put the video on our web site and nothing happened. So we started digging deeper into the world of digital marketing outside of Google AdWords. We spent countless hours viewing training webinars, taking online courses and purchasing some pretty cool marketing tools, And it worked. We now have that firewall installed in Macau casinos, airports, entertainment venues, and shopping malls, as well as in the offices and data centers of most of our clients.
And that got us to thinking.
Why don’t we offer this new found expertise to firms just like us? We realized that not everyone would want to make the large upfront investment in tools and training, so why not offer digital marketing as a service to fellow IT service providers?
This is how High Caliber Agency and High Caliber Videos was born. We then branched out into business consulting, coaching, mentoring and Done-For-You / Done-With-You business solutions.
We have been in the IT business since 1981 and are uniquely qualified to help technology-focused firms weaponize their marketing strategies, generate new business, reduce their support costs, educate their constituents and stand out from their competitors.
We speak your language. You will not have to waste time explaining the technical ins and outs of your service offerings to us.
Email us for a FREE consultation